I'm big fan of positive activism, i love absurdity and I always try to incorporate some kind of quirkiness
The Manipulation Publication
Is a propaganda piece paired with a food design, created to convince children between the age of six to four to join a fictional anti-sugar cult named The Lida Nation.
Sugar is toxic
our parents make us sick
Sugar is what we craved
but now we have been saved
This world is a natural creation
we will always protect The Lida Nation
Commitment becomes Ultimate Flavour
for this I will return a favour
Freedom will I enjoy
growing food is how I employ
Lida is the supreme
I will forever dedicate to this dream
In collaboration with: Jackie van Dijk, Nikki Giesen.
Photography & Text: Latoyah Burlace
After effects & Graphic Design: Nikki Giesen
Food Design, Styling and Illustrations: Collaborative
This publication is a collaborative design, with the purpose of creating awareness around the growing diabetes rate among children in the Netherlands. Research shows that food marketing is a significant contributor to poor diet and obesity among children. Supermarkets have a ton of tricks up their sleeve to attract kids to unhealthy, sugar packed and junkfood products. Our design is meant as a critique towards this practice and meant as a conversation piece to make parents aware of the dangers of food marketing towards their children.
The Lida nation is built upon the idea that children are being manipulated by supermarkets and large food corporations into unhealthy habits, and they need the Lida Nation to save them.
Inspired by various existing manipulation techniques, propaganda and religious texts, the publication is created as a Holy book for the Lida Nation, designed to convince children to join the sugar free cult.
The tone of voice, colour use and overall styling are all meant to contribute to this purpose.
Next to the publication, we have created a "magical" candy that, when consumed, changes the taste of the participants, so everything that is eaten after will taste sweet. This candy actually works, it is made with ".." which is a berry that has the ability to change ones flavour.
The Lida nation is built upon the idea that children are being manipulated by supermarkets and large food corporations into unhealthy habits, and they need the Lida Nation to save them.
Inspired by various existing manipulation techniques, propaganda and religious texts, the publication is created as a Holy book for the Lida Nation, designed to convince children to join the sugar free cult.
The tone of voice, colour use and overall styling are all meant to contribute to ..
Next to the publication, we have created a "magical" candy that, when consumed, changes the taste of the participants, so everything that is eaten after will taste sweet (hence the lemons).
